The history for the LEGO provider begins in 1932 once Ole Kirk Christiansen, a Danish father, decided to begin a business reselling his wood made toys door to door in the town of Billund, Denmark. He named his new business “Lego” — a combination of two Danish words, “leg godt, ” which meant “play very well. ”
In 1958, you’re able to send founder, Godtfred Kristiansen, copyrighted a system intended for coupling the plastic bricks that would down the road become known as PROFANO “Automatic Binding Bricks. ” The invention allowed LEGO to make more diverse and complicated toys.
Following that, LEGO extended it is offerings and began to focus on both girls and boys. It produced a line of “Minifigures” in the mid-1970s that included human results with posable arms, and in addition marketed jewelry sets for the purpose of young girls.
Another expansion in 1979 saw the introduction of LEGO Space sets, producing astronaut minifigures, rockets and spaceships, between other well-known themes. It happened in 1999, the today lego fan tomorrow it architect and vdr provider LEGO Group entered the Star Battles market, launching lies featuring the X-wing mma fighter and TIE Fighter.
For the reason that the company grew, it needs to increase their ability to add new products quickly and proficiently. To this end, it employed management agent Jorgen Vig Knudstorp.
This individual helped the organization cut down on inventory and reduce production time. He encouraged this company to build associations with key toy firms, including Target, Wal-Mart and Toys ‘R’ Us.
He also created LEGO Tips, an online community where admirers could upload proposals for new Profano sets they wanted to watch produced. This kind of allowed SEGLAR to test the appeal of new strategies and gain feedback before committing to all of them.